Especially making their logo out of a heart shape looks really refreshing
:^(
EXO’s first christmas album logo at the top expresses a snowflake
The following year is ‘Overdose’ album
:^(
‘Falling into a fatal love and being unable to escape the woman you love’ A maze shaped logo that fits the description of the song
That year after two members left the group, this was the new logo released at an year-end award show
:^(
2 out of 12 (the original number of members) were still trapped inside the maze = the two members who left. It was to the point where ridiculous stories like ‘I bet SM planned the departures’ surfaced
One year later, the release of their 2nd full album
:^(
:^(
With 4 squares, it formed 6 flat faces. As the cube turned and stopped at a certain point, that’s how EXO’s logo was formed. Over here the square represents the 4 members (EXO-M), 6 flat faces represent 6 members (EXO-K). This cube consists of being able to go back. In 3D form the cube has 12 edges but when looking at it in 2D form the number of edges reduced to 10, completing the logo
Transformation of logo using a cube (everytime I see it I get amazed)
3rd full album
:^(
Lucky One: 4 leaf clover
Monster: Bones
Both match the atmospheres of the songs
2016 winter album logo
:^(
Snowflake-shaped ice -> melts (when I look at it I get amazed)
If you look at EXO’s logos, it seems like they change the shape every time but they maintain the shape for the winter albums
:^(
(from left) 2013-2015-2016
That snowflake shape seems to be a symbol
:^(
:^(
[news article] ‘EXO’s design is also world-class, wins design award in Germany’
…SM receives award in the communication category at the ‘iF Design Awards 2014′ with EXO’s BI (brand identity) […] in the packaging design category, EXO’s first full album ‘XOXO(Kiss&Hug)/Growl’ was awarded…
They even got an award for designing. It’s impossible not to care about the design in the agency
+ EXO’s first unit EXO-CBX’s logo
:^(
EXO/CBX
EXO-CBX’s form when lying vertically
:^(
The unit logo also matches the unit’s identity, it’s really well-made
泡泡龍抱抱
2018-12-3 19:19:37
說來就來的cb
:^(
Sm為咗錢有咩做唔出？
邊伯賢係我老公
2018-12-3 21:15:42
答案係無
:^(
real__pcy
2018-12-3 21:23:26
你話d錢投資番係佢地看上我真係心甘情願
而家根本係用最少既錢係最短既時間賺最多既錢養後輩
fine
見到第一張album呢兩個圖案真係喊左
仲有隻狼仔