Here’s what the 202 consumers that participated saw. The devices were concealed to eliminate preconceived notions, the brightness was set to maximum (auto brightness off), the image settings were left to default and the test pictures and video was shown simultaneously.
The consumers were shown photos and videos and the Venom movie trailer on YouTube (in standard definition for some reason). Then they were asked to rate each screen on Brightness & Clarity, True life colors, Contrast, Sharpness & Definition and Vibrancy.