Ads
好多公司忽略seo
其實有好多時啲客喺網頁 FB 見完你廣告
就會用依稀記憶search 返你 company or products
Seo 唔好少好多 leads
落下廣告 推seo 咁解? :^(
好少人睇完 FB 會即刻買
會做下 research 先
或者手機見到返屋企用返 desktop 搵
(90%+ social ads are served to mobile devices)
你 SEO 唔好 你啲 paid ads 會冇咁有效
好多時啲人用 last click conversion model 會 overvalue search conversions 因為 typically social and display ads 係 upper funnel, search and email 係 lower funnel
但 search and emails are often supported by paid advertising. 有唔少 case studies 試過以為 YouTube 廣告冇效 單靠 organic search and email 就夠。一cut paid 就影響埋 organic search
用 data driven (or time decay, etc)會 assign 到比較 fair 嘅 credit across the marketing channels
所以大家應該唔好再用 last click :^( :^(
同埋呢啲嘢幾 industry dependent. 個 conversion path etc 同 optimal look back window 可以好唔同
好多公司忽略seo
其實有好多時啲客喺網頁 FB 見完你廣告
就會用依稀記憶search 返你 company or products
Seo 唔好少好多 leads
落下廣告 推seo 咁解? :^(
好少人睇完 FB 會即刻買
會做下 research 先
或者手機見到返屋企用返 desktop 搵
(90%+ social ads are served to mobile devices)
你 SEO 唔好 你啲 paid ads 會冇咁有效
好多時啲人用 last click conversion model 會 overvalue search conversions 因為 typically social and display ads 係 upper funnel, search and email 係 lower funnel
但 search and emails are often supported by paid advertising. 有唔少 case studies 試過以為 YouTube 廣告冇效 單靠 organic search and email 就夠。一cut paid 就影響埋 organic search
用 data driven (or time decay, etc)會 assign 到比較 fair 嘅 credit across the marketing channels
所以大家應該唔好再用 last click :^( :^(
同埋呢啲嘢幾 industry dependent. 個 conversion path etc 同 optimal look back window 可以好唔同
屌你老母 一係你就全英啦 :^(
Link building 係咪即係其他網站貼你黎link嘅做法
如果係自己洗得唔得
貼去唔同forum
用唔同Facebook account 貼
Link building 係咪即係其他網站貼你黎link嘅做法
如果係自己洗得唔得
貼去唔同forum
用唔同Facebook account 貼
only dofollow 既 link 先會計數
Facebook 同forum 就算吧啦, Facebook 落左No Follow
Forum 好多時 一刪 post 就變左條link 死左, 變相無意思
好多公司忽略seo
其實有好多時啲客喺網頁 FB 見完你廣告
就會用依稀記憶search 返你 company or products
Seo 唔好少好多 leads
落下廣告 推seo 咁解? :^(
好少人睇完 FB 會即刻買
會做下 research 先
或者手機見到返屋企用返 desktop 搵
(90%+ social ads are served to mobile devices)
你 SEO 唔好 你啲 paid ads 會冇咁有效
好多時啲人用 last click conversion model 會 overvalue search conversions 因為 typically social and display ads 係 upper funnel, search and email 係 lower funnel
但 search and emails are often supported by paid advertising. 有唔少 case studies 試過以為 YouTube 廣告冇效 單靠 organic search and email 就夠。一cut paid 就影響埋 organic search
用 data driven (or time decay, etc)會 assign 到比較 fair 嘅 credit across the marketing channels
所以大家應該唔好再用 last click :^( :^(
同埋呢啲嘢幾 industry dependent. 個 conversion path etc 同 optimal look back window 可以好唔同
屌你老母 一係你就全英啦 :^(
好多公司忽略seo
其實有好多時啲客喺網頁 FB 見完你廣告
就會用依稀記憶search 返你 company or products
Seo 唔好少好多 leads
落下廣告 推seo 咁解? :^(
好少人睇完 FB 會即刻買
會做下 research 先
或者手機見到返屋企用返 desktop 搵
(90%+ social ads are served to mobile devices)
你 SEO 唔好 你啲 paid ads 會冇咁有效
好多時啲人用 last click conversion model 會 overvalue search conversions 因為 typically social and display ads 係 upper funnel, search and email 係 lower funnel
但 search and emails are often supported by paid advertising. 有唔少 case studies 試過以為 YouTube 廣告冇效 單靠 organic search and email 就夠。一cut paid 就影響埋 organic search
用 data driven (or time decay, etc)會 assign 到比較 fair 嘅 credit across the marketing channels
所以大家應該唔好再用 last click :^( :^(
同埋呢啲嘢幾 industry dependent. 個 conversion path etc 同 optimal look back window 可以好唔同
屌你老母 一係你就全英啦 :^(
我真係唔識個中文 :^( :^(
例如 time decay attribution model 中文係乜
下次打全英算 :^(
好多公司忽略seo
其實有好多時啲客喺網頁 FB 見完你廣告
就會用依稀記憶search 返你 company or products
Seo 唔好少好多 leads
落下廣告 推seo 咁解? :^(
好少人睇完 FB 會即刻買
會做下 research 先
或者手機見到返屋企用返 desktop 搵
(90%+ social ads are served to mobile devices)
你 SEO 唔好 你啲 paid ads 會冇咁有效
好多時啲人用 last click conversion model 會 overvalue search conversions 因為 typically social and display ads 係 upper funnel, search and email 係 lower funnel
但 search and emails are often supported by paid advertising. 有唔少 case studies 試過以為 YouTube 廣告冇效 單靠 organic search and email 就夠。一cut paid 就影響埋 organic search
用 data driven (or time decay, etc)會 assign 到比較 fair 嘅 credit across the marketing channels
所以大家應該唔好再用 last click :^( :^(
同埋呢啲嘢幾 industry dependent. 個 conversion path etc 同 optimal look back window 可以好唔同
屌你老母 一係你就全英啦 :^(
SEO 同paid search 係分開的
完全係2樣野黎
你 SEO 唔好 你啲 paid ads 會冇咁有效
呢句唔成立
你個landing 廢, paid ads 會冇咁有效
呢句先成立
Ads
o) 想問有無人有d細心又價錢唔會好貴嘅網頁設計公司推介一下 :^( :^(
好多公司忽略seo
其實有好多時啲客喺網頁 FB 見完你廣告
就會用依稀記憶search 返你 company or products
Seo 唔好少好多 leads
落下廣告 推seo 咁解? :^(
好少人睇完 FB 會即刻買
會做下 research 先
或者手機見到返屋企用返 desktop 搵
(90%+ social ads are served to mobile devices)
你 SEO 唔好 你啲 paid ads 會冇咁有效
好多時啲人用 last click conversion model 會 overvalue search conversions 因為 typically social and display ads 係 upper funnel, search and email 係 lower funnel
但 search and emails are often supported by paid advertising. 有唔少 case studies 試過以為 YouTube 廣告冇效 單靠 organic search and email 就夠。一cut paid 就影響埋 organic search
用 data driven (or time decay, etc)會 assign 到比較 fair 嘅 credit across the marketing channels
所以大家應該唔好再用 last click :^( :^(
同埋呢啲嘢幾 industry dependent. 個 conversion path etc 同 optimal look back window 可以好唔同
屌你老母 一係你就全英啦 :^(
SEO 同paid search 係分開的
完全係2樣野黎
你 SEO 唔好 你啲 paid ads 會冇咁有效
呢句唔成立
你個landing 廢, paid ads 會冇咁有效
呢句先成立
我上邊係講 video ads, paid social and display ads
講明唔明人睇住 paid display 之後係靠 search 搵返個網站
Seo 唔好搵唔返就真係畀咗錢去 paid ads 人哋有意返嚟但又搵唔返你就好浪費
Cross device conversion 例子唔少
Mobile 睇到 ads, 返屋企用 desktop search
或者有時間再用 mobile search 返
我地有個新 site 差唔多 0 SEO
First time visitor 得 3% 係 from organic
但 returning 有 25% from organic
所以上邊先講話 social 通常係做 upper funnel search 好多時已有 purchase intent or at least more ready for conversion
好多公司忽略seo
其實有好多時啲客喺網頁 FB 見完你廣告
就會用依稀記憶search 返你 company or products
Seo 唔好少好多 leads
落下廣告 推seo 咁解? :^(
好少人睇完 FB 會即刻買
會做下 research 先
或者手機見到返屋企用返 desktop 搵
(90%+ social ads are served to mobile devices)
你 SEO 唔好 你啲 paid ads 會冇咁有效
好多時啲人用 last click conversion model 會 overvalue search conversions 因為 typically social and display ads 係 upper funnel, search and email 係 lower funnel
但 search and emails are often supported by paid advertising. 有唔少 case studies 試過以為 YouTube 廣告冇效 單靠 organic search and email 就夠。一cut paid 就影響埋 organic search
用 data driven (or time decay, etc)會 assign 到比較 fair 嘅 credit across the marketing channels
所以大家應該唔好再用 last click :^( :^(
同埋呢啲嘢幾 industry dependent. 個 conversion path etc 同 optimal look back window 可以好唔同
屌你老母 一係你就全英啦 :^(
SEO 同paid search 係分開的
完全係2樣野黎
你 SEO 唔好 你啲 paid ads 會冇咁有效
呢句唔成立
你個landing 廢, paid ads 會冇咁有效
呢句先成立
我上邊係講 video ads, paid social and display ads
講明唔明人睇住 paid display 之後係靠 search 搵返個網站
Seo 唔好搵唔返就真係畀咗錢去 paid ads 人哋有意返嚟但又搵唔返你就好浪費
Cross device conversion 例子唔少
Mobile 睇到 ads, 返屋企用 desktop search
或者有時間再用 mobile search 返
我地有個新 site 差唔多 0 SEO
First time visitor 得 3% 係 from organic
但 returning 有 25% from organic
所以上邊先講話 social 通常係做 upper funnel search 好多時已有 purchase intent or at least more ready for conversion
你 returning visitor from organic 係咩 keywords 入黎?
好多公司忽略seo
其實有好多時啲客喺網頁 FB 見完你廣告
就會用依稀記憶search 返你 company or products
Seo 唔好少好多 leads
落下廣告 推seo 咁解? :^(
好少人睇完 FB 會即刻買
會做下 research 先
或者手機見到返屋企用返 desktop 搵
(90%+ social ads are served to mobile devices)
你 SEO 唔好 你啲 paid ads 會冇咁有效
好多時啲人用 last click conversion model 會 overvalue search conversions 因為 typically social and display ads 係 upper funnel, search and email 係 lower funnel
但 search and emails are often supported by paid advertising. 有唔少 case studies 試過以為 YouTube 廣告冇效 單靠 organic search and email 就夠。一cut paid 就影響埋 organic search
用 data driven (or time decay, etc)會 assign 到比較 fair 嘅 credit across the marketing channels
所以大家應該唔好再用 last click :^( :^(
同埋呢啲嘢幾 industry dependent. 個 conversion path etc 同 optimal look back window 可以好唔同
屌你老母 一係你就全英啦 :^(
SEO 同paid search 係分開的
完全係2樣野黎
你 SEO 唔好 你啲 paid ads 會冇咁有效
呢句唔成立
你個landing 廢, paid ads 會冇咁有效
呢句先成立
我上邊係講 video ads, paid social and display ads
講明唔明人睇住 paid display 之後係靠 search 搵返個網站
Seo 唔好搵唔返就真係畀咗錢去 paid ads 人哋有意返嚟但又搵唔返你就好浪費
Cross device conversion 例子唔少
Mobile 睇到 ads, 返屋企用 desktop search
或者有時間再用 mobile search 返
我地有個新 site 差唔多 0 SEO
First time visitor 得 3% 係 from organic
但 returning 有 25% from organic
所以上邊先講話 social 通常係做 upper funnel search 好多時已有 purchase intent or at least more ready for conversion
你 returning visitor from organic 係咩 keywords 入黎?
好多公司忽略seo
其實有好多時啲客喺網頁 FB 見完你廣告
就會用依稀記憶search 返你 company or products
Seo 唔好少好多 leads
落下廣告 推seo 咁解? :^(
好少人睇完 FB 會即刻買
會做下 research 先
或者手機見到返屋企用返 desktop 搵
(90%+ social ads are served to mobile devices)
你 SEO 唔好 你啲 paid ads 會冇咁有效
好多時啲人用 last click conversion model 會 overvalue search conversions 因為 typically social and display ads 係 upper funnel, search and email 係 lower funnel
但 search and emails are often supported by paid advertising. 有唔少 case studies 試過以為 YouTube 廣告冇效 單靠 organic search and email 就夠。一cut paid 就影響埋 organic search
用 data driven (or time decay, etc)會 assign 到比較 fair 嘅 credit across the marketing channels
所以大家應該唔好再用 last click :^( :^(
同埋呢啲嘢幾 industry dependent. 個 conversion path etc 同 optimal look back window 可以好唔同
屌你老母 一係你就全英啦 :^(
SEO 同paid search 係分開的
完全係2樣野黎
你 SEO 唔好 你啲 paid ads 會冇咁有效
呢句唔成立
你個landing 廢, paid ads 會冇咁有效
呢句先成立
我上邊係講 video ads, paid social and display ads
講明唔明人睇住 paid display 之後係靠 search 搵返個網站
Seo 唔好搵唔返就真係畀咗錢去 paid ads 人哋有意返嚟但又搵唔返你就好浪費
Cross device conversion 例子唔少
Mobile 睇到 ads, 返屋企用 desktop search
或者有時間再用 mobile search 返
我地有個新 site 差唔多 0 SEO
First time visitor 得 3% 係 from organic
但 returning 有 25% from organic
所以上邊先講話 social 通常係做 upper funnel search 好多時已有 purchase intent or at least more ready for conversion
你 returning visitor from organic 係咩 keywords 入黎?
Branded keywords
因為數都唔細 first visitor 非常少 organic
所以佢哋一定之前係經 paid ads 入
First time visitor 80% paid display or social
落下廣告 推seo 咁解? :^(
好少人睇完 FB 會即刻買
會做下 research 先
或者手機見到返屋企用返 desktop 搵
(90%+ social ads are served to mobile devices)
你 SEO 唔好 你啲 paid ads 會冇咁有效
好多時啲人用 last click conversion model 會 overvalue search conversions 因為 typically social and display ads 係 upper funnel, search and email 係 lower funnel
但 search and emails are often supported by paid advertising. 有唔少 case studies 試過以為 YouTube 廣告冇效 單靠 organic search and email 就夠。一cut paid 就影響埋 organic search
用 data driven (or time decay, etc)會 assign 到比較 fair 嘅 credit across the marketing channels
所以大家應該唔好再用 last click :^( :^(
同埋呢啲嘢幾 industry dependent. 個 conversion path etc 同 optimal look back window 可以好唔同
屌你老母 一係你就全英啦 :^(
SEO 同paid search 係分開的
完全係2樣野黎
你 SEO 唔好 你啲 paid ads 會冇咁有效
呢句唔成立
你個landing 廢, paid ads 會冇咁有效
呢句先成立
我上邊係講 video ads, paid social and display ads
講明唔明人睇住 paid display 之後係靠 search 搵返個網站
Seo 唔好搵唔返就真係畀咗錢去 paid ads 人哋有意返嚟但又搵唔返你就好浪費
Cross device conversion 例子唔少
Mobile 睇到 ads, 返屋企用 desktop search
或者有時間再用 mobile search 返
我地有個新 site 差唔多 0 SEO
First time visitor 得 3% 係 from organic
但 returning 有 25% from organic
所以上邊先講話 social 通常係做 upper funnel search 好多時已有 purchase intent or at least more ready for conversion
你 returning visitor from organic 係咩 keywords 入黎?
Sorry, 我 1999
「你 SEO 唔好 ,你啲 paid ads 會冇咁有效」
由於前句係因(SEO), 後句係果(Paid Search) ,
SEO 既排名, 係唔會對Paid Search 既表現有影響
所以呢句係唔成立
但相反, 下面個句就成立:
「你 Paid ads 唔好 ,你啲 SEO 會冇咁有效」
因為好多時 SEO 係會由Paid Search 搵關鍵字再再再去做內容
好少人睇完 FB 會即刻買
會做下 research 先
或者手機見到返屋企用返 desktop 搵
(90%+ social ads are served to mobile devices)
你 SEO 唔好 你啲 paid ads 會冇咁有效
好多時啲人用 last click conversion model 會 overvalue search conversions 因為 typically social and display ads 係 upper funnel, search and email 係 lower funnel
但 search and emails are often supported by paid advertising. 有唔少 case studies 試過以為 YouTube 廣告冇效 單靠 organic search and email 就夠。一cut paid 就影響埋 organic search
用 data driven (or time decay, etc)會 assign 到比較 fair 嘅 credit across the marketing channels
所以大家應該唔好再用 last click :^( :^(
同埋呢啲嘢幾 industry dependent. 個 conversion path etc 同 optimal look back window 可以好唔同
屌你老母 一係你就全英啦 :^(
SEO 同paid search 係分開的
完全係2樣野黎
你 SEO 唔好 你啲 paid ads 會冇咁有效
呢句唔成立
你個landing 廢, paid ads 會冇咁有效
呢句先成立
我上邊係講 video ads, paid social and display ads
講明唔明人睇住 paid display 之後係靠 search 搵返個網站
Seo 唔好搵唔返就真係畀咗錢去 paid ads 人哋有意返嚟但又搵唔返你就好浪費
Cross device conversion 例子唔少
Mobile 睇到 ads, 返屋企用 desktop search
或者有時間再用 mobile search 返
我地有個新 site 差唔多 0 SEO
First time visitor 得 3% 係 from organic
但 returning 有 25% from organic
所以上邊先講話 social 通常係做 upper funnel search 好多時已有 purchase intent or at least more ready for conversion
你 returning visitor from organic 係咩 keywords 入黎?
Branded keywords
因為數都唔細 first visitor 非常少 organic
所以佢哋一定之前係經 paid ads 入
First time visitor 80% paid display or social
正常
但你不如試下再界埋landing 同入google search console 睇keywords, 可以再準D
另外, 可以試下用新既 keyword hero 去睇not provided keywords
落下廣告 推seo 咁解? :^(
好少人睇完 FB 會即刻買
會做下 research 先
或者手機見到返屋企用返 desktop 搵
(90%+ social ads are served to mobile devices)
你 SEO 唔好 你啲 paid ads 會冇咁有效
好多時啲人用 last click conversion model 會 overvalue search conversions 因為 typically social and display ads 係 upper funnel, search and email 係 lower funnel
但 search and emails are often supported by paid advertising. 有唔少 case studies 試過以為 YouTube 廣告冇效 單靠 organic search and email 就夠。一cut paid 就影響埋 organic search
用 data driven (or time decay, etc)會 assign 到比較 fair 嘅 credit across the marketing channels
所以大家應該唔好再用 last click :^( :^(
同埋呢啲嘢幾 industry dependent. 個 conversion path etc 同 optimal look back window 可以好唔同
屌你老母 一係你就全英啦 :^(
SEO 同paid search 係分開的
完全係2樣野黎
你 SEO 唔好 你啲 paid ads 會冇咁有效
呢句唔成立
你個landing 廢, paid ads 會冇咁有效
呢句先成立
我上邊係講 video ads, paid social and display ads
講明唔明人睇住 paid display 之後係靠 search 搵返個網站
Seo 唔好搵唔返就真係畀咗錢去 paid ads 人哋有意返嚟但又搵唔返你就好浪費
Cross device conversion 例子唔少
Mobile 睇到 ads, 返屋企用 desktop search
或者有時間再用 mobile search 返
我地有個新 site 差唔多 0 SEO
First time visitor 得 3% 係 from organic
但 returning 有 25% from organic
所以上邊先講話 social 通常係做 upper funnel search 好多時已有 purchase intent or at least more ready for conversion
你 returning visitor from organic 係咩 keywords 入黎?
Sorry, 我 1999
「你 SEO 唔好 ,你啲 paid ads 會冇咁有效」
由於前句係因(SEO), 後句係果(Paid Search) ,
SEO 既排名, 係唔會對Paid Search 既表現有影響
所以呢句係唔成立
但相反, 下面個句就成立:
「你 Paid ads 唔好 ,你啲 SEO 會冇咁有效」
因為好多時 SEO 係會由Paid Search 搵關鍵字再再再去做內容
你都係唔明
你seo 唔好
有人想返嚟搵返你都搵唔到 咪浪費咗 Paid ads 囉
好少人第一次經 paid 就入嚟 convert 至少我呢行 purchase cycle typically around 3 months from paid to conversion
你啲 paid ads generate 咗 leads (searches) 但人哋又搵你唔到 甚至去咗 competition 度 你咪浪費咗 paid
而個 attribution model
Paid 唔 paid search 冇關係
因為我哋 paid organic 都會做
大概 50 50 paid and organic
Paid ads 我指 display ads native ads Facebook carousel ads YouTube true view ads etc not AdWords
我睇 integrated channel mix 唔係單睇 search
o) 想問有無人有d細心又價錢唔會好貴嘅網頁設計公司推介一下 :^( :^(
貴未必好 平就多數唔好 :^( :^(
SEO 搞錯咗好煩
如 site structure set 得唔好要改要搞大龍鳳
Ads
o) 想問有無人有d細心又價錢唔會好貴嘅網頁設計公司推介一下 :^( :^(
貴未必好 平就多數唔好 :^( :^(
SEO 搞錯咗好煩
如 site structure set 得唔好要改要搞大龍鳳
報過價 見市面1萬至5萬都有個range好大都唔係好識點簡咁 :^(
利申 準備緊幫公司整網頁
屌你老母 一係你就全英啦 :^(
SEO 同paid search 係分開的
完全係2樣野黎
你 SEO 唔好 你啲 paid ads 會冇咁有效
呢句唔成立
你個landing 廢, paid ads 會冇咁有效
呢句先成立
我上邊係講 video ads, paid social and display ads
講明唔明人睇住 paid display 之後係靠 search 搵返個網站
Seo 唔好搵唔返就真係畀咗錢去 paid ads 人哋有意返嚟但又搵唔返你就好浪費
Cross device conversion 例子唔少
Mobile 睇到 ads, 返屋企用 desktop search
或者有時間再用 mobile search 返
我地有個新 site 差唔多 0 SEO
First time visitor 得 3% 係 from organic
但 returning 有 25% from organic
所以上邊先講話 social 通常係做 upper funnel search 好多時已有 purchase intent or at least more ready for conversion
你 returning visitor from organic 係咩 keywords 入黎?
Sorry, 我 1999
「你 SEO 唔好 ,你啲 paid ads 會冇咁有效」
由於前句係因(SEO), 後句係果(Paid Search) ,
SEO 既排名, 係唔會對Paid Search 既表現有影響
所以呢句係唔成立
但相反, 下面個句就成立:
「你 Paid ads 唔好 ,你啲 SEO 會冇咁有效」
因為好多時 SEO 係會由Paid Search 搵關鍵字再再再去做內容
你都係唔明
你seo 唔好
有人想返嚟搵返你都搵唔到 咪浪費咗 Paid ads 囉
好少人第一次經 paid 就入嚟 convert 至少我呢行 purchase cycle typically around 3 months from paid to conversion
你啲 paid ads generate 咗 leads (searches) 但人哋又搵你唔到 甚至去咗 competition 度 你咪浪費咗 paid
而個 attribution model
Paid 唔 paid search 冇關係
因為我哋 paid organic 都會做
大概 50 50 paid and organic
Paid ads 我指 display ads native ads Facebook carousel ads YouTube true view ads etc not AdWords
我睇 integrated channel mix 唔係單睇 search
我明你講乜鳥
你係performance 個角度出發
我係 algorithm 個角度出發
如果係你立場去睇,
基於paid search 既 成本每年上漲, 假設你每隻lead 既利潤不變, 又唔係隻隻ad 做到conversion, 甘你D Paid ads 真係浪費緊
勁, 要用到DA 60+
BTW, 個人唔覺得DA30 同DA60+ 有咩分別