傻逼勇也
2025-3-24 08:29:30
Assassin's Creed Shadows need to sell around 7 million copies to break even.
Discussion
Hello, I did some quick math and got that number in the title. Assassin's Creed Shadows cost around $250 million to develop (that was until January, meaning it did not count for another one month delay to March).
We can also add around 60% on top of that as marketing (usually marketing is between 30% - 40% on top of development, but this is a game that was HEAVILY advertised), putting the budget to around $400 million.
Assuming the impossible but best case scenario - everyone buys a $130 dollar copy of the game - this mean they would need to sell over 3,076,924 copies to break even (this is more than double of Veilguard, with less players on peak on Steam so far).
But we know almost everyone will buy the $70 version, so let's say worst case scenario - all copies are of that value - this mean it needs to sell over 5,714,286 copies just to break even!
Now let's remember, platforms like Steam and PlayStation take 30% of the sale. Let's add that 30% to the total of games needed to be sold - just multiply by 1.3. They have to sell, on the best case scenario, around 4,000,000 copies, and worst case scenario, around 7,428,572 copies.
Considering Veilguard had a higher peak - over 80k - and it was on a Monday, one could assume that Veilguard will sell more than AC Shadows, but personally I think AC Shadows has a more mainstream appeal, not as preachy as Veilguard, and has a better score on Steam than Veilguard. I think that AC Shadows can sell around 1.5 million copies in its first month, maybe pushing 2 million.
Overall? I predict with 99% confidence this game will be a flop forever, because I don't see this game selling even over 4 million copies in its lifetime at full price, MAYBE on a discount.
Anyway, not sure if my numbers on cost of development and marketing are correct, but I wonder what you guys think and we can try to guesstimate about it. Cheers.
Edit: I just read AC Shadows sold over a million in less than 24 hours. So my prediction of lifetime sales will be off, and maybe even the first month.