L.Martinez
2024-4-22 17:26:16
Since its debut in the U.S. in February 2024, excitement for the Apple Vision Pro has noticeably cooled, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman reports a marked decline in the demand for retail demos and sales, based on the Apple Stores he has spoken to:
Demand for demos is way down. People who do book appointments often don't show up, and sales — at least at some locations — have gone from a couple of units a day to just a handful in a whole week. Apple also has had to step up the marketing on its online homepage. There's a huge promo for the Vision Pro at the top of the website — the most aggressive pitch since the device went on sale in early February.
Accidental leak for Vision Pro international launch within next week??
In Japan, Apple apparently have a store front on the LINE app which is currently offering a discount across Apple products; the terms and conditions state that the 15, 15 Pro, Vision Pro and Vision Pro accessories are not included in the discount, even though the Vision Pro is not currently available in any market outside the USA.
What's more interesting is that the discount is available from 30 April 2024 to 6 May 2024, indicating that the Vision Pro could be released within this time frame, hence the need to explicitly exclude it from the discount promotion.
This would make sense given the rumours that Apple will launch the headset internationally before WWDC; they may even announce it before the May 7 event as they seem to want to focus this online event on iPads. It would also explain the in-person event happening in London the same day, possibly giving the European media a hands-on with the Vision Pro. What does everyone think?
https://youtu.be/AYnhDqejeuE?si=iCaYNZ_I0bqBaVcX