Grammys 2024: Fifty Fifty Could Make Grammy History As The First Nominated K-Pop Girl Group
Every year, the U.S. music industry witnesses the rise of several new K-pop acts, some of which manage to achieve chart success. While many of these acts are eligible for Grammy nominations, only one group has earned recognition so far, and that is BTS. That said, it is only a matter of time before another K-pop soloist or band joins the septet in receiving Grammy nominations. This year, one particular group's sudden success has positioned them as strong contenders in at least one specific category.
Fifty Fifty made their debut in late 2022, but it was in early 2023 that they released a song that would become their breakout global smash hit. Their single "Cupid" has taken many major markets by surprise, including the United States. The quartet's track has garnered immense popularity not only among their devoted fan base but also through crossover appeal and support from platforms like radio and TikTok.
Despite the initial skepticism of some who were not familiar with K-pop or even the group themselves, "Cupid" managed to climb into the top 20 on the Hot 100 chart. The single even secured a spot on Billboard's highly coveted Pop Airplay ranking, which is notoriously difficult to crack, especially for foreign acts.
With its remarkable success, "Cupid" has emerged as a potential contender for a nomination in the Best Pop Duo/Group Performance Grammy category. This year, the competition in this vertical appears to be relatively weak, as there are not many standout contenders that are surefire bets for nominations. This situation works in favor of Fifty Fifty, who might otherwise be overlooked by Grammy voters.
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