COVID: all back to normal now. Chinese factory was closed for 2 weeks in February and the factory in the Philippines was closed in April
due to closed retail shops, April was the worst month in terms of sales, now slowly recovering
Fujifilm did better than the market trend, due to Fujfilm X-T4 and X100V launch
demand for X-T4 is very strong
in 2020, probably demand will not go back to the same level as last year
when Fuji presents its fiscal reports, in the imaging division report there is the section “Electronic imaging” and this is almost 100% digital cameras and interchangeable lenses
overall for the imaging segment, the profit is still relatively OK
CIPA predicts a further 20% drop this year for the camera industry, but Fujifilm thinks that is too pessimistic
Fujifilm focuses on high end devices and hence the drop should not be as bad
GFX100 sales much higher than Fuji predicted and X-T3 demand is strong
Fujifilm ignores Full Frame, which makes them different to all other companies