Anthony said that he was "almost disappointed that the movie did so well, because it's like, the box office story is literally dominating the conversation and it's not the most interesting part of the story." Joe added that the narrative around tentpole blockbuster movies is based on its box office gross. For Avengers: Endgame, determining whether it is remembered as a success or a failure depended on how many box office records it set. The brothers themselves wanted to make sure their "final chapter" for the MCU was the strongest part of the entire saga, one that left an impact on viewers for its characters, its story twists, and its payoff.