FC Bayern Munich already reaches over 80 million fans via social media on eleven platforms, and the club has now added another channel, the video-focused social network TikTok. Shortly before Matchday 28's standout fixture against Dortmund, the record champions launched their profile and since then it's already enjoyed over half a million video views. At https://fc.bayern/TikTok users can find exclusive video clips about FC Bayern, the players and fans and can use special filters. In addition, they can quickly and easily start a dialogue with the club.
In keeping with the motto "Make every second count", more than 130 million people worldwide use the TikTok app to share video clips of a maximum length of 15 seconds with other users. The platform is characterised by creative, colourfully-designed content and focuses on the user.